One thing Christian particularly loves is: questions.



Is it interesting enough? Does it solve a real problem? Does it embody a guiding concept, or is it merely an execution idea? Is there a principle underlying the logic? Where is the snag—and why isn't anyone saying so? Does it involve more than just communication? How does everyone understand their role? Who is leading the way in this field? And do the questions ever actually end?

In 1983, unable to contain his curiosity any longer, he finally entered the world. Since then, he has done more than just live in various countries and cultures, learn Kung Fu, and meet remarkable people. He has also learned a thousand things about creative work—though, for dramatic effect, he reveals only five of them:

1. Uncertainty is not a threat, but your source of strength.
2. Make the problem your opponent, and clients your allies.
3. Never rely on anything remaining exactly as it is.
4. Keep your ego in check, and let the idea drive the process.
And, of course:
5. Asking questions will take you further than making assumptions.

Has this made him more creative? Perhaps. Has it made him more composed? Without a doubt. And in our industry, of course, that is often half the battle. If you happen to have a few questions for him yourself: great. Don't hold back.

What I do when I don't do advertising.



A photo series of unforgettable toilets

collage







An 1 meter high beer bottle sculpture

bierflasche

I lovingly smashed 44 Beck’s bottles by hand – and then reassembled the broken glass, bottle caps, and labels.





A New York Berlin photography project

fotoprojekt

fotoprojekt

The Western world experienced its freest, most peaceful, and happiest time between the fall of the Berlin Wall and 9/11 (my opinion) — an era that began in Berlin and ended in New York. To give new hope a face, I brought together over 180 people from both cities with a bearished dollar bill (=berlinized).

See you.



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+49 179 469 1510
hi@christianscholtz.de