With WOW to ROI

Get creatively optimized conception and copywriting expertise for maximum cross-channel impact or your have-we-always-done-it-that-way power performance.

I've been doing this for global brands, hungry start-ups and established SMEs for over 15 years. Case studies can be found here.

Do you also fancy B2B advertising that deviates from the norm? Then we should talk now.

What do you need to outperform?

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Texts for classic and digital assets: advertisements, direct mailings, posters, brochures, out-of-home, trade fair stands, websites, landing pages, ads, apps, newsletters, banners, commercials and explanatory films.



Find a once-in-a-lifetime idea, conceptualize it and marry content with tonality. If you want, you can also get it as a catchy pitch deck. Including action, thrill and fun!



Let's do it together: First brand mission and story. Then: name and claim. Then: tonality and corporate wording. And for the long-term impact: guidelines with dos and don'ts.

How I helped businesses to deviate from the norm

Discover my consumer work

B2B brands that I wow'd

Amgen, B. Braun, Bristol Myers Squibb, Berghof Gruppe, Bosch, Dentsply Sirona, Generation PSY, Europcar, HASCO, Jungheinrich,, Novartis, Payone, PD - Berater der öffentlichen Hand, Philips, pluriSelect, RadioReport, Rehau, Shire, Siemens, Takeda, UROinfekt, Wartner, WHO, Zentralverband des Deutschen Bäckerhandwerks

With these agencies

908video, CAKE Berlin/Wien, Dorland, Edenspiekermann, IM MAI, KKLD*, Monkey Berlin, PEIX, Saatchi & Saatchi Pro, UDG Berlin/Hamburg, Wenkerottke and many more

In these industries

Automotive, finance, food/beverage, tourism, mechinal engineering, media/publishing, public transport/municipal companies, pharmaceuticals/medical technology, software/IT, associations, housing

Let's create your WOW


+49 179 469 1510